Skip to Content

11.10.24

Ripple’s Best Digital Marketing Practices – and How We Can Help You Implement Them!

man surrounded by social media icons

As digital marketing continues to gain significance across industries, it’s essential for businesses to adopt effective strategies to foster growth. At Ripple, we specialise in crafting and executing digital marketing solutions tailored to your needs. Below, we outline some of our top practices that can propel your business forward. 

  1. Prioritise Video Content: Deliver What Audiences Crave

The demand for video content is skyrocketing. In fact, 89% of consumers express a desire to see more video content from brands1. Videos provide an engaging way to showcase your offerings, allowing customers to grasp your message quickly and remain engaged for longer. 

Our creative team excels in producing captivating video content that aligns with your business goals while resonating with your audience. 

  1. Maximise Social Media: Reach a Global Audience

With over 5 billion people using social media worldwide as of 20242, the potential reach for businesses is enormous. Social media allows brands to stay relevant, visible, and connected to their audiences. Effective social media marketing can increase brand awareness, foster engagement, and drive conversions. 

Our Digital Marketing team offers comprehensive social media management services, including content creation, scheduling, and trend analysis to ensure your business remains in the spotlight.  While our Creative team is available to help with high quality, stand out graphics

  1. Leverage Influencer Marketing: Build Trust and Authenticity

Influencer marketing is growing into one of the most common digital marketing techniques in modern day marketing. Influencers act as mini celebrities but consumers tend to resonate with them a bit more as their content focuses more on using the product in everyday life, in their own homes etc. and isn’t usually the polished professional content that main stream celebrities usually star in.  

Influencers work well with all types of marketing budgets as you can utilise influencer marketing more effectively than traditional marketing methods. ‘Gifted’ influencers are relatively low cost and can allow businesses to gain huge engagement rates and boost sales. Our Digital Marketing team, is well versed in the world of influencers and is on call to help you with all your influencer needs, from researching and contacting to management and more. 

  1. Email Marketing: Drive Conversions with Targeted Campaigns

Email marketing remains a highly effective tool, with 99% of email users checking their inbox daily.3 By crafting compelling subject lines and offers, you can convert casual inbox checks into sales. Consistent, targeted email marketing delivers a strong return on investment, making it an essential strategy for businesses. 

Our experienced design and marketing team, create personalised, results-driven email campaigns, handling everything from audience segmentation and comparing content types to execution, ensuring maximum engagement and Return on Investment. 

  1. Focus on Mobile Marketing:

In 2024, more than 56% of websites in the UK were accessed via mobile devices4, making mobile optimisation a crucial element of your digital strategy. Ensuring your website is mobile-friendly can improve user experience, boost SEO rankings, and increase conversions. 

Ripple’s digital and creative experts can audit your website to ensure it is fully optimised for mobile users, helping you deliver a seamless experience on any device. 

In today’s competitive digital landscape, implementing the right strategies is crucial for your business’s growth and success. From creating engaging video content and leveraging the power of social media to tapping into influencer partnerships and optimising for mobile, Ripple’s design team is here to guide you every step of the way. Let us help you navigate the ever-changing world of digital marketing, so you can stay ahead of the curve and focus on what matters most—growing your business. Reach out to Ripple today and discover how we can elevate your digital marketing efforts!