The Brains Behind the Brand: Lou Rooney Joins Ripple 

With over 20 years of experience across B2C and B2B branding and advertising, she brings deep insight, sharp thinking and standout storytelling to every brief. 

Her portfolio spans everything from big brand TV campaigns to employer brand platforms, tone-of-voice frameworks and website copy that works as hard as the businesses behind it.  

She’s shaped national awareness drives, sparked recruitment movements, rewritten digital journeys and helped leadership teams get crystal clear on what they stand for - and how to say it out loud. Whether it’s helping a global brand sound more human or giving a small business the confidence to show up and stand out, she brings equal parts craft, clarity and care. 

She’s worked with all kinds of clients from scrappy start-ups to established global players. Built employer brands from the ground up. Crafted tone-of-voice systems that stick and delivered messaging strategies that don’t just sound good - they do good. 

Commercially. Culturally. Creatively. 

From healthcare to logistics, law to renewables, Lou has developed creative and strategic communications in nearly every industry. But now, she’s channelling all that experience into the manufacturing for construction sector - where Ripple is already making big waves. 

A Sector Ready to Step Up 

Construction and manufacturing brands are expert at building things but often less confident when it comes to building their brand. Louise is here to help them find their voice, sharpen their message and use marketing as a real driver of business growth. 

With her expertise in employer branding and recruitment marketing, she’s also well placed to support clients tackling one of the sector’s biggest challenges: attracting and retaining skilled people. 

And she’s not just fluent in the language of industry. She’s lived it. Having completed her own self-build project - her family home - she knows first-hand the journey from concept to concrete reality. That experience brings authenticity and empathy to her approach - valuable in a sector built on trust, capability, and hard graft. 

“I’m absolutely delighted to be part of the Ripple team. There’s a shared love of clear thinking, sharp creative and brands that mean business – and that mix of ambition and authenticity really speaks to me. Add to that the calibre of design coming out of the studio - clever, crafted, consistently high quality - and it was a no-brainer. It feels like the right team, the right time and the right kind of work.”  

Lou Rooney 

So, What Does She Bring? 

Louise is already rolling up her sleeves across client projects. She’s strengthening our offer in: 

• Brand strategy and tone of voice 

• Content creation for websites, campaigns and B2B communications 

• Messaging and narrative development 

• Marketing strategy and execution 

• Employer brand development in construction and engineering 

She works comfortably at C-suite level, but her creative is just as powerful at ground level - on your site hoarding, careers page or product catalogue. 

She’s here to help clients transform creatively and grow strategically. Just like the rest of us at Ripple. 

We’re thrilled to have her on board. Our clients will be too.