Ripple Makes Waves in the Big Smoke (Again!)
Yeo! The Ripple team takes home another CMA win – and strengthens a run of standout results.
We’ve been building success in our industry by consistently working in partnership with our clients, delivering ideas that work harder, travel further and deliver measurable commercial impact.
Last night, that work was recognised yet again.
Colm and James picked up the award for Best Low Budget Campaign (under £50k) at the Construction Marketing Awards 2025 for our work with Kytun on the Performance Plus campaign.
A Five-Year Pattern of Performance
We don’t chase trophies - but they do seem to find their way back to our Armagh studio!
· 2020 WINNER: Small Agency of the Year
· 2022 SHORTLISTED: Best Contractor Marketing Campaign & Best Use of Direct Marketing
· 2023 SHORTLISTED: Small Agency of the Year
· 2024 WINNER: Small Agency of the Year + Shortlisted for Best Product Launch
· 2025 WINNER: Best Low Budget Campaign (under £50k)
It’s not accidental. It’s built - brick by brick and click by click - through real partnerships, sector expertise and creative standards that refuse to sit still.
The Award-Winning Campaign: Power & Pace
Kytun’s aluminium dry-fix range deserved a platform that matched its performance.
And with a sub-£50k budget, the challenge was both daunting and simple: make it count.
So we built Power & Pace - a high-energy identity led by the now-iconic panther, symbolising strength, precision and clean architectural power.
The concept flexed across CGI, animation, email and social with impact, cutting through noise and positioning Kytun exactly where they belonged: ahead.
It’s what we do:
Brand & marketing strategy that finds the sharpest route to growth
Graphic design grounded in sector insight and crafted for impact
Digital activation built for measurable performance, powered in partnership with Clickbuilder
Every Asset Pulled Its Weight
No waste. No filler. Every campaign asset earned its keep:
· Bespoke CGI and dynamic animation
· Campaign assets for installers, stockists and specifiers
· Precision-targeted email marketing (via Clickbuilder)
· Paid and organic social activity engineered for efficiency
· Messaging anchored in performance, reliability and confidence
The Results are Hard to Ignore
The Performance Plus campaign didn’t just lift a range.
It lifted the whole brand and Kytun’s profile in the market.
· 597,856 campaign reach across channels
· 37 new stockists across the UK & Ireland
· Strong social growth across Facebook, LinkedIn and Instagram
· Email open rates of 33.3% and click rates of 3.85%, far above B2B benchmarks
· Paid social CPC of £0.20, vs sector norms of £1.50–£3.00
These numbers reflect a highly effective collaboration:
· Ripple on strategy, brand and creative direction
· Clickbuilder on digital activation, paid social and email performance
A tight-run operation that turned smart thinking into commercial traction.
Award-Winning Partnership
Kytun’s success didn’t stop with our campaign.
Their Performance Plus Aluminium Slate Trim has just been named “Most Innovative Product” at the 2025 RCI Pitched Roofing Awards in Manchester - recognised for reducing installation time, cutting material waste, and delivering a cleaner, high-performance finish.
Another win for the partnership.
Why Ripple Keeps Winning
Because we’re built for this sector.
Because our design is grounded in real-world manufacturing context.
Because our strategy is measurable, not mystical.
Because our partnerships run deep - when we take on a brand, it becomes our brand.
And because we bring our full weight to every project:
· Tireless energy
· Fearless creativity
· Effective ideas that push brands forward
This award is more than a moment. It’s momentum.
And we’re only getting started.
Ready to Build Your Best Brand & Marketing Campaign Yet?
Whether you want to punch above your weight, elevate your brand, or finally get the results your marketing spend deserves, we should talk.
Ripple delivers strategies, identities and campaigns that move the needle for manufacturers, fabricators and construction brands across Ireland and the UK - with Clickbuilder powering digital activation every step of the way.
✨ Let’s create something award-winning together.