Marpet-G FS Campaign
Project Type
work
Services
Creative Direction
Editorial Design
Exhibition Design
Motion Graphics
Signage
Video Production
Making Impact Clear
Brett Martin asked us to launch Marpet-G in the Italian market with impact. We crafted a bold creative campaign that showcased the product’s premium qualities - durability, clarity and versatility - through concept-led visuals and standout photography. The result? A confident, high-impact launch that put Marpet-G on the map and strengthened Brett Martin’s brand presence in a key European market.
Challenge
Brett Martin needed to introduce Marpet-G to the competitive Italian market, where clear communication of the product’s benefits was essential. The challenge involved creating visuals that emphasised the product’s durability, transparency, and versatility while appealing to a knowledgeable trade audience.
Process
Ripple devised tailored creative for Brett Martin’s Marpet-G launch in Italy, prioritising the product’s visual impact. We began by identifying key product benefits—durability, transparency, and versatility—and explored creative ways to convey these through conceptual imagery and photography. We produced striking visuals that showcased the product in real-world applications, ensuring the messaging resonated with the Italian audience. By combining exceptional product images with imaginative concepts, Ripple delivered a campaign that effectively highlighted Marpet-G’s unique attributes, reinforcing Brett Martin’s commitment to innovation and quality.
Outcome
The Marpet-G campaign successfully captured the attention of the Italian market, effectively communicating the product’s key benefits and positioning it as a premium solution. Ripple’s conceptual imagery and high-quality product photography elevated Brett Martin’s brand perception and drove engagement with the target audience. The campaign demonstrated the product’s technical advantages while appealing to the market’s aesthetic expectations. The successful launch of Marpet-G in Italy further solidified Brett Martin’s reputation for delivering innovative and high-performance products, paving the way for continued growth.
