American Polycarbonate Company
Project Type
Brand Identity and Positioning
Services
Brand Redevelopment
Brand Strategy
Ripple Creative developed the brand platform for APC (American Polycarbonate Company), a new manufacturing business created through a strategic partnership between Brett Martin and Amerilux.
The brief was to create a confident, scalable brand capable of operating within the international polycarbonate manufacturing market, supporting sales, marketing and product communications across global markets from day one.
It’s a good example of the work Ripple increasingly delivers for industrial and manufacturing businesses operating internationally.
Challenge
When Brett Martin partnered with Amerilux to establish APC, the new venture needed a brand capable of operating confidently within the highly competitive US polycarbonate manufacturing market.
The challenge was to create a credible industrial brand that reflected the strength of two established manufacturers while positioning APC as a modern, scalable business from day one. The identity needed to work seamlessly across sales, marketing, digital platforms and product communications, supporting international growth and building immediate trust with customers across construction, manufacturing and distribution sectors.
Process
Ripple developed a strategic brand platform designed specifically for international manufacturing markets. Starting with brand positioning, we defined APC’s role within the global polycarbonate and plastics manufacturing industry and balancing engineering credibility with commercial clarity.
From there, our team created a strong visual identity system, including logo design, typography and colour palette, supported by brand guidelines and marketing assets. The result was a scalable brand toolkit designed to perform across digital platforms, sales collateral, product marketing and international communications.
Outcome
The result is a confident new brand built for global industry.
APC now launches with a clear market position and cohesive visual identity capable of supporting growth across the US manufacturing sector and beyond.
By delivering a complete brand platform, from strategy through to creative execution, Ripple helped establish APC as a credible new force in polycarbonate sheet manufacturing, reinforcing the strength of the Brett Martin and Amerilux partnership while enabling consistent communication across sales, marketing and product channels worldwide.
