Steel Formed Sections
Project Type
Brand Identity and Positioning
Services
Branding
Content Strategy
Editorial Design
Motion Graphics
Signage
Video Production
A brand built to match the business.
SFS had grown into a serious challenger in steel framing: doubling its manufacturing space, adding new office facilities and earning a reputation for expertise and responsiveness on major projects. But the brand wasn’t telling that story. We helped SFS bring its scale, capability and hands-on customer support into sharper focus, creating a platform for growth across Ireland and Great Britain.
Challenge
SFS had built trust through strong customer relationships, practical know-how and the ability to support projects from early advice through to technical guidance and compliance. But its brand was still rooted in its history as a service-led trade supplier. It didn’t show the full capability of the business - or its ambition to reach more architects and specifiers, influence projects earlier and grow its presence across new markets.
Process
We worked with the SFS team to understand the business, its customers and the market it wanted to move into. Research and workshops revealed a clear opportunity: position SFS as a technically assured challenger, with the proof, manufacturing capability and responsive people to stand alongside larger corporate competitors. We built the brand around the idea Building confidence. Together.
Outcome
The new brand gives SFS a clearer way to express what customers already value: expert advice, dependable manufacturing, visible technical proof and people who stand behind the work. It brings the business’s growth and capability to the forefront, while supporting its next ambition: to build relationships with specifiers, earn consideration earlier and grow across Ireland and Great Britain. Its presence on NBS helps support that move into specification.