Camden
Project Type
Brand Identity
Services
Brand Strategy
Branding
Creative Direction
Market Research
Camden approached the Ripple team to completely reimagine their brand, inside and out. With decades of success in trade manufacturing but low consumer visibility, Camden needed a refreshed identity that could raise its profile with homeowners while amplifying its reputation across the sales chain.
Our solution? A modern, dynamic brand that honours Camden’s heritage while positioning them as The Premier Choice for windows and doors in every market.
Challenge
Camden’s legacy brand had served well but no longer reflected the growing Group’s scale, level of innovation or ambition. While Camden enjoyed strong trade credibility, its consumer profile was underdeveloped, which limited the opportunities to influence specifiers, contractors and homeowners. Camden challenged Ripple to build an identity and messaging platform that could speak with clarity, confidence, and consistency to every audience.
Process
Ripple began with a full-scale brand workshop and market research programme focused on mapping perceptions, opportunities and ambitions. Insights confirmed Camden’s unique strengths: trusted people, exceptional product quality and proven sustainability credentials.
Taking this as our solid foundation, we built a bold, future-focused brand strategy and visual identity.
Outcome
The rebrand successfully repositioned Camden as a confident, modern leader in the market:
- Increased Consumer Visibility: A stronger presence with homeowners, driving interest and influence across the sales chain.
- Internal Pride: A refreshed identity energised Camden’s team, celebrating their people-first culture.
- Future-Ready Platform: The new brand gives Camden a scalable foundation for product launches, market expansion, and sustainability storytelling.
And this is just the beginning. Ripple continues to partner with Camden to evolve, grow and build their business from the inside out - developing the brand across the entire employee journey and crafting a compelling Camden story that attracts and inspires new hires.
Together, we’re ensuring the Camden brand isn’t just seen, but lived, every day.