Kytun
Project Type
Brand Identity
Services
Branding
Creative Direction
Editorial Design
Motion Graphics
Rebranding for Market Impact.
When NorthWest Aluminium became Kytun, it was more than a name change. It was a strategic shift. We helped them build a bold new brand that matched their ambition, modernised their image and positioned them clearly as a leader in high-performance aluminium solutions. The result? Stronger recognition, sharper differentiation and a brand that continues to grow with the flow.
Challenge
NorthWest Aluminium’s previous brand lacked the modernity and innovative appeal needed to reflect its cutting-edge aluminium solutions. The challenge was to create a cohesive, forward-looking identity that resonated with customers, improved market differentiation, and instilled pride among employees, ensuring alignment with company values.
Process
The three-month rebrand process of NorthWest Aluminium to Kytun began with exploratory meetings and workshops to identify core values and key brand positioning. Ripple conducted in-depth competitor research and collaboratively developed creative concepts. After aligning on the preferred direction, the branding was refined to ensure consistency across all applications, including logos, colours, and messaging.
Outcome
The rebrand from NorthWest Aluminium to Kytun successfully positioned the company as a forward-thinking leader in roofing solutions. The new identity achieved strong differentiation from competitors and resonated with both customers and employees. Internally, it fostered pride among staff and enhanced the company’s internal culture, creating a stronger sense of unity and purpose. Externally, the cohesive branding reinforced the company’s innovative ethos and market leadership. This rebrand has laid a solid foundation for continued growth, enabling Kytun to communicate its values and offerings effectively across all platforms.
